Luxottica also creates and distributes frames for many leading fashion houses (Chanel, Ralph Lauren, Prada, Oliver Peoples, Tiffany, Versace, Club Monaco, Anne Klein).
That's a whole lot of influence in the hands of one company, which might start to explain why you and I pay hundreds of dollars for a small piece of plastic with two smaller pieces of plastic in it.
At least that is what the proprietor of suxottica.com would have you believe. It's the brainchild of a New York eyewear professional with very strong negative feelings about Luxottica, as you might infer from the following details:
- The front headline reads "SUXOTTICA: exposing a soul-crushing, wallet-grabbing giant"
- The main page sections include "How LUXOTTICA Hurts Us" and "Three Easy Ways to Beat Them While Our Government Sleeps"
- The tagline on its web window reads "SUXOTTICA | Stop opening your wallet for Luxottica"
- Readers are invited to submit their email addresses to "stay on top of Luxottica's activities"
- Did I mention the site is called Suxottica?
- In case you didn't get the message yet, there is also a post on the site (awesomely) entitled "Luxottica Suxotticas"
Despite all of the above, the following disclaimer appears in small type:
"Legal: This site is in no way connected with
Luxottica Group S.p.A. or any affiliate thereof."
You don't say.